JACKSON, Wyo., Dec. 20, 2024 (GLOBE NEWSWIRE) -- Brand Engagement Network, Inc. (NASDAQ: BNAI) (“BEN” or the “Company”), a global provider of conversational AI solutions, and Cataneo GmbH (“Cataneo”), a Munich-based media technology company, today announced a collaborative pilot program with Vybroo and Grupo Siete aimed at modernizing Mexico's radio advertising landscape.
“Radio continues to be one of Mexico's most impactful media platforms. Through this collaboration, we are deploying AI-driven tools to deliver more effective solutions for advertisers while enriching the listener experience,” said Paul Chang, CEO of BEN.
By combining BEN’s trusted AI technology with Cataneo’s MYDAS platform, radio stations could benefit from streamlined advertising workflows, driving engagement, and enhancing the overall listener experience across Mexico’s radio market.
“Automation is transforming the efficiency of media operations. Through the MYDAS platform, advertisers working with Vybroo and Grupo Siete can manage campaigns in real-time, optimizing placement and driving greater engagement,” said Renato Rocha Pinto, CEO of Cataneo.
Vybroo, a prominent Mexican radio broadcasting network, and Grupo Siete, a well-established media organization with over 47 years of experience, intend to pilot the program in key markets, including Mexico City, Culiacán, Mazatlán, and Guasave. The program will offer AI-driven solutions for ad placement, inventory management, and campaign optimization, providing advertisers with tools for greater efficiency and precision.
BEN’s AI enhances consumer engagement through personalized, interactive content, while Cataneo’s tools optimize real-time ad management. This pilot and BEN’s earlier announcement on its intent to acquire Cataneo demonstrates the commitment to advancing AI-driven solutions for targeted industries including media platforms.
About Cataneo
Cataneo is a global provider of comprehensive media management solutions for linear, non-linear, and digital media, headquartered in Munich, Germany. Cataneo's platform is highly customizable and scalable and offers end-to-end solutions for advertising sales, traffic management, and campaign optimization across multiple media channels. With over two decades of experience, Cataneo supports over 1,000 media brands across 200+ channels in 4 continents, providing cutting-edge tools for inventory management, yield optimization, and programmatic ad sales. The company’s flagship platform, MYDAS, empowers media businesses to optimize revenues and streamline operations with advanced data analytics, CRM integration, and real-time reporting. Cataneo’s mission is to bridge the gap between media buyers, sellers, and platforms, offering a unified ecosystem for seamless media transactions and enhanced audience engagement.
About Vybroo
Vybroo is a leading technology company based in Culiacán, Sinaloa, that specializes in the creation and evolution of audiovisual identity. Combining the power of audio and video with cutting-edge solutions, Vybroo connects businesses with their brand message, offering personalized and innovative services that enhance sales strategies and boost employee potential. The company is dedicated to transforming businesses into brands that engage deeply with their customers through impactful audio and video content. With a vision to become the top choice in corporate audio and video communication, Vybroo aims to position brands prominently in the ears and eyes of Mexico and Latin America, building long-term partnerships to elevate their image and market presence.
About Grupo Siete
With over 47 years of excellence, Grupo Siete is a leading name in Mexico’s media landscape, known for its high-quality radio programming and commitment to responsible communication. Grupo Siete connects audiences through honesty, innovation, and social responsibility.