BEN Brand
Principles, assets and references.
Logos
The face of our brand.
Full Logo


Symbol


Special-Use Cases
Our logo can appear in black or white when necessary.
Full Logo


Symbol


Brand Colors
These are our brands core colors
HEX: #323091
RGB: 50,48,145
HEX: #EA2B8B
RGB: 234,43,139
HEX: #00A990
RGB: 0,169,144
HEX: #FFEE00
RGB: 255,238,0
Typography
All of our text are based on this typeface
Inter
Used in Headings, Body Texts and Sub Texts.
Inter is a modern, open-source sans-serif typeface designed for digital interfaces. Built with high legibility in mind, it performs exceptionally well at small sizes, making it a go-to choice for UI/UX design, dashboards, and product interfaces. Clean, neutral, and highly versatile—Inter lets content shine without visual noise.
Readable
Neutral
Scalable
Systematic
App Icon

Co-Branding
For Partners


Digital Preview
Our brand in digital environment




Preview
Our brand in real environments




Do’s & Dont’s
Here are some rules that we follow for our brand appearance.

Don’t Change the color

Don’t Outline

Don’t Cut or Skew

Don’t Rotate

Don’t use on colored background

Don’t use without the symbol

