BEN Brand
Principles, assets and references.
Logos
The face of our brand.
Full Logo
Symbol
Special-Use Cases
Our logo can appear in black or white when necessary.
Full Logo
Symbol
Brand Colors
These are our brands core colors
HEX: #323091
RGB: 50,48,145
HEX: #EA2B8B
RGB: 234,43,139
HEX: #00A990
RGB: 0,169,144
HEX: #FFEE00
RGB: 255,238,0
Typography
All of our text are based on this typeface
Inter
Used in Headings, Body Texts and Sub Texts.
Inter is a modern, open-source sans-serif typeface designed for digital interfaces. Built with high legibility in mind, it performs exceptionally well at small sizes, making it a go-to choice for UI/UX design, dashboards, and product interfaces. Clean, neutral, and highly versatile—Inter lets content shine without visual noise.
Readable
Neutral
Scalable
Systematic
App Icon
Co-Branding
For Partners
Digital Preview
Our brand in digital environment
Preview
Our brand in real environments
Do’s & Dont’s
Here are some rules that we follow for our brand appearance.
Don’t Change the color
Don’t Outline
Don’t Cut or Skew
Don’t Rotate
Don’t use on colored background
Don’t use without the symbol